Bully Project: Not In Our School Launched in the Philippines
They call themselves “a community of ex-bystanders in the Philippines who have made the decision to take a stand.” This month, they launched a combined Bully Project and Not in Our School campaign to raise awareness about the issue of bullying in the Philippines. By joining the campaign, each individual makes a promise: “I will not be a bully, I will help the bullied, and I will speak up about bullying.” They have over 537 likes on Facebook so far! You can check out their Facebook fan page here.
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Not In Our School “Break Bullying” PSA featured on CNN website!
The NIOS anti-bullying PSA, “Break Bullying,” now has more than 39,000 views! CNN re-posted the video along with a blogpost on their “Schools of Thought” blog, featuring excerpts from an interview with the film’s creator, Mike Nelson. The news giant was impressed with the PSA, calling it a “gut-wrenching” portrayal of bullying that will hopefully make the cruel reality of childhood bullying more salient to adults.
You can watch the PSA on CNN’s blog.A Thin Line: MTV National Bullying Prevention Month
“It’s not just, oh, you get bullied and the next year it gradually tapers off and you’re a normal person. It sticks with you your entire life. I still get these occasional feelings, like I’m not good enough. I never felt anything like that before the ninth grade.” Mike Nelson, now a successful ad agency producer, knows how devastating bullying can be. He brought his own experience to a video PSA, "Break Bullying," that shows how shockingly degrading and harmful bullying can look if seen it from the perspective of an adult. (See Nelson’s bullying story below.)
“Kids aren’t going to accept something that’s watered down,” said Nelson, head of production at MAKE. “Let’s get real about this.”
MAKE is based in Minneapolis, Minn. and does commercial work for companies such as McDonalds, Target, Burger King and Blue Cross Blue Shield. Two years ago, the team began creating PSAs pro bono around issues they were passionate about and donating the PSAs to organizations they supported, including the Salvation Army, Animal Humane Society, Second Harvest Food Bank and the National Fatherhood Initiative.