schools of thought

CNN: Who Says There Is No Solution to Bullying?

By Becki Cohn-Vargas, Not In Our School Director All of us have experienced cruel behavior, either as a participant, victim or witness. The Not In Our School “Break Bullying”public service announcement, donated by the MAKE ad agency, appears to bring back those bad memories. The announcement depicts adults in a professional environment re-enacting the personal middle school bullying experience of the director, Mike Nelson. His point: If we would not stand for this at work, why do we stand for it happening to kids in schools? The purpose of the PSA is to make us want to do something—to intervene, unlike the co-workers who watch their colleague pushed to the floor.

National Bullying Prevention Month: Week 3 Favorites

Not In Our School “Break Bullying” PSA featured on CNN website! The NIOS anti-bullying PSA, “Break Bullying,” now has more than 39,000 views! CNN re-posted the video along with a blogpost on their “Schools of Thought” blog, featuring excerpts from an interview with the film’s creator, Mike Nelson. The news giant was impressed with the PSA, calling it a “gut-wrenching” portrayal of bullying that will hopefully make the cruel reality of childhood bullying more salient to adults. You can watch the PSA on CNN’s blog.A Thin Line: MTV National Bullying Prevention Month